Interesting article at the Kansas City Star about the power of Guy Fieri’s show on the Food Network, Diner’s Drive In’s and Dives. I’ve always wondered the impact that this show had on the joints and restaurants they featured.
They started with the Mission location of Johnny’s Hickory House BBQ which was featured on the July 25th episode entitled ‘Kansas City Barbecue Tour‘. Per the article “the owner of Johnny’s, which also has a location in Olathe, says business is booming after getting a few minutes in the national spotlight.” A few minutes. That’s crazy. Guess good news travels fast, especially when it deals with BBQ.
“It’s like winning the lottery here,” said Bob Palmgren, owner of RJ’s Bob-Be-Que, another BBQ Joint featured on the same episode. “Who wouldn’t want their business to double or triple? That’s what we’re doing here.”
Rick Schoenberger, owner of The BBQ Shack in Paola says “Diners, Drive-Ins and Dives has almost a cult following that brings people from all over the world.” The show “increased business so much that Schoenberger had to leave his shack for a bigger restaurant that could accommodate the mass of new customers. It’s been two and a half year and we’re still riding the wave.” The best thing about being featured on DDD, is that not only is the episode re-run a number of times throughout the initial month it airs, but they air the older shows constantly (I just watched an episode from 3 years ago two nights ago).
So just from this small cross section of (3) BBQ joints it apparent that being featured on Diners, Drive-Ins and Dives or really show no the food network is bound to double or even triple your business. The one thing that Guy does better than most is how he really makes the BBQ joint stand out. He has a strong personality, but in the end, after watching you are left hungry and wishing the joint was in your neighborhood.
Here’s Johnny’s mission location:
Here’s RJ’s location:
You’ll find The BBQ Shack here: